Tweeting the way to better asthma control

a crowd of people under internet and social media icons

The UK has one of the highest rates of asthma in Europe, with 5.4 million people (1 in 11 children and 1 in 12 adults) affected. As many as 3 people die every day due to asthma, yet approximately 90% of asthma deaths are preventable[i]. With this past 2nd marking World Asthma Day, we look at how the social media giant Twitter is making a difference for asthma sufferers.

An incurable condition, vulnerable to environmental triggers Asthma is a chronic condition that cases narrowing, irritation and inflammation of the lung’s airways in the presence of certain triggers, such as allergens or pollution. This creates symptoms such as of wheezing, shortness of breath and coughing. The chances are that most of us know someone who has asthma, or we might well suffer from it ourselves. Indeed, in the developed world, "occupational asthma" is the most commonly occurring work-related lung condition, responsible for causing or exacerbating at least 9% of adult asthma cases.[ii] For the 18th annual World Asthma Day, the Global Initiative for Read more