Health Insurance 2015: the year of the consumer

The insurance industry begins the New Year with a sense of cautious optimism. While private healthcare has shown growth in certain markets, important challenges lie ahead in reaching out to the consumer and keeping pace with technology.

Showing the human side of Protection If 2014 was the year to bring customers into focus, analyzing their needs and preferences, 2015 promises to turn analysis into to real, meaningful interaction. The UK insurance market, where significant advances have been made in benefits for insureds, is a good indicator of changes to come.In its review of the progress made to date and the challenges to come, the Association of British Insurers notes that “one of the ways UK insurers are working to make markets more effective for customers, shareholders and the economy is by improving the customer experience.”[i] Health insurance protection consultant Read more