Tweeting the way to better asthma control

a crowd of people under internet and social media icons

New Zealand has the second highest rates of asthma in the world, with 1 in 6 adults and 1 in 4 children affected. Asthma is the number one reason for children being admitted to New Zealand hospitals, and asthma hospitalisation rates have doubled in the past 30 years.[i] With this past 2nd marking World Asthma Day, we look at how the social media giant Twitter is making a difference for asthma sufferers.

An incurable condition, vulnerable to environmental triggers Asthma is a chronic condition that cases narrowing, irritation and inflammation of the lung’s airways in the presence of certain triggers, such as allergens or pollution. This creates symptoms such as of wheezing, shortness of breath and coughing. The chances are that most of us know someone who has asthma, or we might well suffer from it ourselves. Indeed, in the developed world, "occupational asthma" is the most commonly occurring work-related lung condition, responsible for causing or exacerbating at least 9% of adult asthma cases.[ii] For the 18th annual World Asthma Day, the Global Initiative for Read more